Encouragement

Who’s the Hero? NOT You!

Well hello fellow Social Mediaites.  I just made that up – feel free to make it your own.

Today is NOT about you.  Neither was yesterday, but yesterday you didn’t know it yet – so starting today – it is no longer about you.  What the HELL is this woman talking about??

I’m talking about how you market to your clients.  I’ve stated it many times before – your relationship with your clients is….. ???  That’s RIGHT!  It’s a relationship.  Think back to one of your worst dates ever.  You know – where the guy/gal on the other end of the table was all like, “me me this, and me me that, oh and also there was this one time where I, I , I and me me me …….” And oh. my. GOD will the endless droning ever stop??

Well it did stop and I hope you never called him/her back because they need a wake up call.  Maybe a wake up call a little like this one.  Your business as a marketing professional should not start and end with you.  Should you be mentioned?  Absolutely.  Not to do so would be equally asinine.  While your current pitch to get Social Media work might sound a little like this:

“I’m a marketing professional that has worked with the likes of ___(fill in the blank)____.  I took over his marketing efforts in June of 2010 and have single handedly grown his business 10-fold.”

When it should sound more like this:

“As a marketing professional, I was given the opportunity to work with ___(fill in the blank)____.  In 12 months time, his business grew 10-fold. If you’re interested, I can walk you through the steps he followed to make that happen.”

It’s amazing what results come from someone who really knows what they’re talking about – with a side of humility. Give your client their due – it’ll come back in your favor every time.

I’m Afraid of Your Routine

Okay, not really, but lots of other people are. The things that you wake up to in the morning and do out of habit… There’s someone else, next door… a mile down the road or maybe the next state over that’s afraid of that very thing. That’s what this Face Your Fear Friday thing is all about.

Think about it. You wake up, make coffee, brush your teeth, shower, dress, eat breakfast, feed the kids, get them all ready – then what do you do? Most of us pile in the car and we travel our butts to work, school, daycare – whatever the case may be.  Can you imagine if you were afraid to get in that vehicular object and throw it in reverse?  Like … scared stiff?  Right.  Most of us can’t even begin to imagine it.

The folks at the [Experience Project] see this sort of thing quite often though.  Click that link back there <—— (the one in the brackets… it’s ok… I’ll wait.)

How would your life be different if that fear was your own?  It’s not all that different though – from your own fear, that is.  Which one of your fears is stopping you from living your life to the fullest?  Or maybe not even all that – which one of your fears is keeping you from living a life of just a little less stress and a little more ease?

Maybe connecting with others that suffer the same fears as you will help you through it?  There are other folks there too – just waiting to cheer you on in whatever is stifling you.  [Check out the Experience Project by CLICKING HERE!]

What have you done to face your fears?

It’s that day!  Face your fear Friday!!

I’m not talking about me today.  Instead I’m talking about my long, lost roommate (of a whole week.)  Ps – I miss you, Randleski!! :-)  Scott took last week’s blog post and the homework assignment very seriously and stepped outside of his comfort zone.  I’m pleased to report that Scott is still very much alive and his mental muscle is stronger for this step.  Take a peek at Randleski’s blog [here].

Not pleased with the outcome?  Why not?  I am.  He’s stronger for it!  Plus, as I explained to him, she can’t be human.  She doesn’t like coffee.  Interspecies relationships rarely work ;-)

So happy people are starting to take this fear thing by the *ahem*!!  This is exactly why I’ve dedicated Fridays to it.  Please don’t hesitate to reach out to me with your own fear story.  Let’s keep encouraging others to do the same.

And also – Happy Valentine’s Day!  Significant other or not, you’re loved!!!

Effective SMM Strategy Part I

Promote your brand

As a business, your social media strategy can and should be customized for you.  However, there are a few tips that blanket most businesses.  This blog is the first in a multi-part series about effective social media marketing.

First, let’s start with the definition of brand.  [Entrepreneur.com] defines branding as this:  “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

Having said that, if you’re trying to build your brand, starting with something visual like a name, logo or design, it goes without saying that that symbol needs to be consistent through all of your marketing.  Social media is no exception.  If your twitter handle is @MakeMeLaugh, that should be your handle across social media as well – or as close to it as possible.  The interwebs have done their part to make it easier on you too.  Wasn’t that nice of them?  Check out www.knowem.com.  You simply type in the handle you want to use, universally, across all social media platforms and it tells you at which ones it’s available.

Promoting your brand is also about good PR.  Yes, PR happens via social media now too – although not exclusively of course.  What do I mean?  Your company should be a tool (not the urban dictionary definition) to their audience.  Your social media should provide valuable information, it should entertain and it should be engaging.  Ineffective social media involves doing posts and walking away from your computer.  If your audience has questions, answer them.  If they have a problem with your product, resolve it.  Make them laugh, make them cry.  Make them love you.  In return, they’ll develop trust in not just you, but in your product or service.

Finally, follow yourself.  No, I don’t mean chase your own tail.  What I mean is that you want to know what your public is saying about your brand.  If there are issues, you absolutely need to know about them and should want to fix them.  Also, your following knows what they want from you.  You never  know what ideas they could be posting for you that you’ll miss if you’re not tracking what people are saying about you.  There are multiple free resources out there that do the tracking for you for free.  [Trackur] is just one.  Do your research and see which works best for your company.

Stay tuned for part II!!  See you soon!

 

Pickles and Customer Service

If you didn’t know before – now you do:  I’m an avid local supporter.  I absolutely adore seeing small, local business soar.  That’s the reason I decided to go full time into marketing.  I have no desire to work for a large advertising company or marketing firm.  My intention is to take my experience to the mom and pops of the world and help them soar.

I just moved this past weekend.  As most of you are aware – this is no minor task.  Thank God I have amazing friends and family that gave up their Saturday and risked their digits to frigid Midwest temps to get the job done.  After it was all said and done, I rewarded them with a trip to our local watering hole, [The Stacked Pickle] in West Carmel.

When we walked in, we were promptly greeted and seated.  Immediately after, our server cheerfully took our orders and we cheerfully accepted our drinks in return.  Hey – they were well deserved.  We placed our order for food – and literally within 5 minutes, it was placed in front of us to snack on.  My cousin, Stacey, decided she wanted something different so she placed an order for some nachos.  Two minutes later – BOOM!  Right in front of us.

A couple of rounds into it, my cousin (Joe) had to make a bathroom run.  A little background on Joe.  Not only is he a trained chef, but he also has his degree in business.  He’s every restaurant manager’s dream (and of course also potential nightmare).  As he passed the kitchen, he felt compelled to let the kitchen staff know what an incredible job they’d been doing that night.  He busted open the kitchen doors and did just that.  Just so happened, the manager of the joint heard his little speech and was delighted.

He and Joe apparently chatted for a couple of minutes, then Bryce (the manager) stopped by our table. He knew we’d been moving all day and was honored that we’d chosen his establishment to visit after a hard day.  He offered us a shot on the house and spent a few minutes getting to know us better. The entire evening was an overwhelmingly positive experience and needless to say if anyone ever asks for a place to grab food and a drink up on the north-side, you know that the Stacked Pickle is always going to be on my list of suggestions.

The lesson here is three-fold.  If you’re a manager of a small business, please understand that customers love personal attention – even a small gesture can go a long way to make your clients feel special.  Lesson two: When you’re in the role of the customer instead of the business owner, remember that recognizing good service helps to reinforce it and keeps the positive loop going. Lesson three is the power of social media in its rawest form that you’re witnessing through this blog post.  Do well – you’ll be recognized for it.  Do poorly, you’ll hear about it.  And so will 15000 other people.

Next time you’re in West Carmel – I expect you to pay this guy a visit.  They do parties as well.  Call Bryce Gerlitz at 317.876.0981