Events

Pickles and Customer Service

If you didn’t know before – now you do:  I’m an avid local supporter.  I absolutely adore seeing small, local business soar.  That’s the reason I decided to go full time into marketing.  I have no desire to work for a large advertising company or marketing firm.  My intention is to take my experience to the mom and pops of the world and help them soar.

I just moved this past weekend.  As most of you are aware – this is no minor task.  Thank God I have amazing friends and family that gave up their Saturday and risked their digits to frigid Midwest temps to get the job done.  After it was all said and done, I rewarded them with a trip to our local watering hole, [The Stacked Pickle] in West Carmel.

When we walked in, we were promptly greeted and seated.  Immediately after, our server cheerfully took our orders and we cheerfully accepted our drinks in return.  Hey – they were well deserved.  We placed our order for food – and literally within 5 minutes, it was placed in front of us to snack on.  My cousin, Stacey, decided she wanted something different so she placed an order for some nachos.  Two minutes later – BOOM!  Right in front of us.

A couple of rounds into it, my cousin (Joe) had to make a bathroom run.  A little background on Joe.  Not only is he a trained chef, but he also has his degree in business.  He’s every restaurant manager’s dream (and of course also potential nightmare).  As he passed the kitchen, he felt compelled to let the kitchen staff know what an incredible job they’d been doing that night.  He busted open the kitchen doors and did just that.  Just so happened, the manager of the joint heard his little speech and was delighted.

He and Joe apparently chatted for a couple of minutes, then Bryce (the manager) stopped by our table. He knew we’d been moving all day and was honored that we’d chosen his establishment to visit after a hard day.  He offered us a shot on the house and spent a few minutes getting to know us better. The entire evening was an overwhelmingly positive experience and needless to say if anyone ever asks for a place to grab food and a drink up on the north-side, you know that the Stacked Pickle is always going to be on my list of suggestions.

The lesson here is three-fold.  If you’re a manager of a small business, please understand that customers love personal attention – even a small gesture can go a long way to make your clients feel special.  Lesson two: When you’re in the role of the customer instead of the business owner, remember that recognizing good service helps to reinforce it and keeps the positive loop going. Lesson three is the power of social media in its rawest form that you’re witnessing through this blog post.  Do well – you’ll be recognized for it.  Do poorly, you’ll hear about it.  And so will 15000 other people.

Next time you’re in West Carmel – I expect you to pay this guy a visit.  They do parties as well.  Call Bryce Gerlitz at 317.876.0981

Tarantula Tarantella

Ohhh boy.  Woke up yesterday morning knowing that I had to do a fear blog because…. well… today is Friday!  I had no clue what to do.  I have enough fears, I suppose.  But none of them (except for one) are paralyzing fears.

My friends who have known me for at least a couple of years – or those who have had the privilege of living with me – know this fear to be my biggest.  Their funniest, but my absolute nightmare.

I think I developed this fear when I was around 12 or 13 years old.  The movie Arachnophobia came out.  My neighbor was scared senseless.  I was bound and determined that i was going to show her what I was made of.  I was one brave chick!  So I watched it over…. and over…. and over… and over again.  Until I fully understood EXACTLY why she was so afraid.  And it stuck.

So yesterday morning, I decided.  I know my fears may be puny – but these silly Friday blogs aren’t really just about me.  They’re also about my readers.  I want you guys and gals to take steps outside of your comfort zone to meet your fears .

In my case, last night wasn’t so much about overcoming any fear because I think a fear of spiders is something of a rational fear.  In this case, it’s more about not letting anything  get in the way of your dreams and your passion.  Not a little spider, not a big snake, not fear of failure and not even yourself.

You’ll have to excuse my appearance. My hair had been under a scrub cap all day and I had to consume 2 glasses of wine and eat a Rice Krispie ® Treat the size of Texas before I even worked up the gumption to walk out the door.  When I got to the place (which will remain nameless due to their less than ethical purchasing strategies… hey, it’s the only place around that had a tarantula.  Back off. I didn’t buy anything.) the associate was with another customer and I had another 30 minutes of pure hell waiting around to hold a creature that I’m fairly certain was spewed from the mouth of Satan himself.  My. Nerves. Were. Shot.

I told the associate of my plight to face my fear of spiders.  I told him I wanted to hold one of the tarantulas at which he said, “on one condition. When I put this on you, you can NOT throw it if you get freaked out.”  Done.  The mission had begun.  I began to feel my nerves actually calm knowing this venture was coming to a close.  That is, until he opened the first container and said, “Ummm no.  That one won’t work.  Any time they pull their fangs up like that – I’m not messing with them.”  I’m sorry… THEIR WHAT?!  It’s ok.  It’s clearly for the best that I didn’t do proper research before I had an 8-legged hairy monster crawling on my arm.

The second monster seems less peeved.  Up and over… and…. ohmygoditsonmyarm!!!!!!!!!!!  Breathing.  Be very still.  Don’t let the monster know you’re scared.  They sense fear.  They like the taste of fear.  The monster most surely is going to bite me.  Ok, you may now remove the monster from my arm.

As it turns out, the monster liked me.  It’s when it had to trade hands to the associate that it decided to bite… him.  Poor sucka. :-)

spiders2 copy

 

Go do something that makes you grow!!!

How Do I Find The Time to Blog?

If you aren’t blogging, would you please tell me why?  Probably the #1 issue is time if you’re like most small business owners.  I usually find myself rush, rush, rushing through my day, doing all the “must dos” and then right before bed (no matter how late) – I find my inspiration… and I write.

You have an audience whether you can see them or not.  That audience has a need for information that YOU canprovide.  There are creative ways to work around the time issue.
Posting on Facebook and Twitter is good.  No mistake about it.  But blogging is less about you and more about your end users.  It’s about taking care of them.  Find things that interest them or relate to them.  If you own a club, you have an all adult audience.  Post events that are coming up in the community that relate to them.  Run a family eatery?  Blog about anything family related.  It doesn’t have to be about food.

Now comes the time issue.  We’re all well aware of the time crunch.  Do you have employees?  Do you value them and what they have to say?  Some of them will likely have creative writing talents, maybe some paint, some may be in bands.  Have them volunteer to do more for the business.  Maybe some have music they would be willing to have you share in the restaurant.  Perhaps the artist would like his or her work displayed on your walls.  And that writer – maybe they would like to be scheduled an extra hour a week to come in and do your weekly or bi-weekly blog.  Let them know that you’re particularly looking to start paying your blog more attention and are looking to hand that responsibility over.  Do a writing audition.  Maybe more than one employee gets the part.

Give your blogger an assignment once a week or once a month.  Give them specific parameters that you’d like them to blog about and let them work their magic.  Make sure you give them the credit!  Involving employees in different parts of your business not only builds strong morale among your employees, but it also lets your customers know each one of your staff members a little bit better.

What are you waiting for?  Don’t you have some writing to do?? Go, write.  But have fun with it!

Did a Social Media Professional just say….???

Hey you. Yes… You. You said you wanted to grow your business, right? Here’s the thing: You’re never going to do it hiding behind a computer. That’s right. I said it.

Our culture is on social media overload. One of the reasons I hear multiple people say they veer away from social sites is that we have lost the art of truly connecting with each other – and to an extent, these people are right. Social media is just one of many avenues to get and stay connected.

Networking in person is still a completely viable way to grow your contacts – and in turn your business. The difference now is that you use social sites to help you at your networking events. That’s right. I’m telling you to do some social stalking. *Disclaimer* – I’m not really telling you to stalk people. :-)

But what you CAN do is join local meetups. On these sites, you can actually see who will be there. Decide on a handful of people you’d like to meet there by checking out what they do. Google their names to find out businesses they’re in – or even better sometimes – is who THEY know.

Information is gold and it’s now at your fingertips. Let your fingers do the walking, but get your body there in person.  I promise that the extra effort will be worth it.