Social Media for Speakers

Who Am I To Be….

 

I read this every day… And without fail, I get goosebumps and a lump in my throat.  I know it to be true.  Our deepest fear is often uncovering the greatness that we were intended to be.  What he had Akeelah read in this clip is by [Marianne Williamson].  You can [Click Here] to find it in print.  Print it out.  Read it every day. Be encouraged – and inspired to uncover the wonder that you are today.

Social Media ROI objections

As a marketing professional – if you have any focus in Social Media Marketing, you’ll no doubt get the “but we can’t measure ROI” argument.  Big ups to [Olivier Blanchard] for putting this slide show together.  You saved me some serious time!

[slideshare id=1902502&doc=olivierblanchard-basicsofsocialmediaroi-090824230322-phpapp01]

Effective Social Media Marketing Part III (Final)

Using Social Media for Research

Your audience is  your best shot at cost effective research.  Cost effective and small business go hand in hand.  We have to keep up on what works as well as what fits our budget.  That being said, all of us like to be heard.  We all want to know that our opinion is of some value.  Even many larger companies are discovering that valuing your audience’s opinion is a better solution than spending millions of dollars on marketing campaigns.

Maybe it’s been a while since your store has started selling a new brand or a new item plus you’ve also seen that traffic through  your store has started to slack a bit.  Maybe you’re a business that realizes that staying one step ahead of the game is in your best interest – which I hope is the case.  Either way, let your customers know it’s not all about you.  You’re interested in what their wants and needs are.  This is the key to any relationship, be it professional or personal… not just the knowledge of, but the willingness to take action on needs and wants.

According to [Social Media Examiner][Air Tran Airways] “posed the query via a clever website which asked one productive and meaningful question of the audience members: ‘What do you think should be on every AirTran flight?’”  “The response and feedback from fans was gangbusters and quite creative! After several weeks, the message was clear from all of the ballots submitted online. The audience wanted Wi-Fi on every flight. AirTran asked the right question, collected the data and delivered upon that request. Wi-Fi is now an option on every AirTran flight!”

Another example is how [Vitamin Water] crowdsourced a new drink flavor.  You can find the whole story [here].

It could be a simple question about how you can improve a current product.  It may be the aforementioned question run as a contest.  Winner wins  $20 in free merch from your company every month for a year.  Be creative.  Make it something that your fan base wants to share with their friends.  The more creative minds put together, the better!

Effective SMM Strategy Part II

Watch For Trends

 

So now that branding is out of the way (see here), another integral part of an effective social media strategy is to make sure you’re monitoring trends that happen with your end users.  Why is that important?  Well, as previously mentioned, my specialty is in working with small businesses.  In the ocean of the business world – small businesses are the dinghies.  The Fortune 500 companies have seemingly limitless resources (people included) at their fingertips.  They’re more like the freight liners and can keep trucking through those seas through even the biggest storms. Often they won’t even realize they’ve hit a wave, let alone been in a storm.  To a small business, that same storm may mean your poor little dinghy is toast and there you are, left floating in the ocean with (maybe) a lifesaver, praying for someone to come rescue you.

That illustration is exactly why you need to prepare.  Your goal as a small business is to stay one step ahead of the storm.  If you see that times are tough(financially) for your clients, it may be time to consider other inventory options that are still quality, but more cost effective for you – and your client.  If you ignore the trend, chances are – you’re going to end up with expensive inventory just sitting on your shelves that you’re going to have to discount anyway.  Win for your consumer – lose for you.

Other things you’ll want to pay close attention to:  Cultural happenings.  Maybe your business supports the Indiana HJR-6 amendment or maybe it opposes it.  You have the choice of making your opinion known or staying neutral on the matter.  If you’re vocal either way, it’s likely to have an impact on your business.  It also may produce or take away service or merchandise opportunities – both of which are very important to your business.

In this case, the above mentioned goes hand in hand with what’s next – and that is government changes or potential changes.  It seems there’s nothing we like to complain about more than our government.  Everyone has an opinion – regardless of whether they voice it or not.  Truth is though – a good majority have no qualms about telling it how it is when it comes to government related issues.  Keep an eye out for that.  It could be tax changes, a lawsuit that will have an impact on how your company does business, increase in minimum wage (is any of this sounding familiar?)

So how do you keep track of what’s trending?  I’m happy you asked.  I’m even happier that someone else has done the work of tracking down all these tools for me!  Shout out to Social Media Today for making my work today a little easier.

[Click Here] to find your list of tools.  Use them.  That’s what they’re for. :-)

Effective SMM Strategy Part I

Promote your brand

As a business, your social media strategy can and should be customized for you.  However, there are a few tips that blanket most businesses.  This blog is the first in a multi-part series about effective social media marketing.

First, let’s start with the definition of brand.  [Entrepreneur.com] defines branding as this:  “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

Having said that, if you’re trying to build your brand, starting with something visual like a name, logo or design, it goes without saying that that symbol needs to be consistent through all of your marketing.  Social media is no exception.  If your twitter handle is @MakeMeLaugh, that should be your handle across social media as well – or as close to it as possible.  The interwebs have done their part to make it easier on you too.  Wasn’t that nice of them?  Check out www.knowem.com.  You simply type in the handle you want to use, universally, across all social media platforms and it tells you at which ones it’s available.

Promoting your brand is also about good PR.  Yes, PR happens via social media now too – although not exclusively of course.  What do I mean?  Your company should be a tool (not the urban dictionary definition) to their audience.  Your social media should provide valuable information, it should entertain and it should be engaging.  Ineffective social media involves doing posts and walking away from your computer.  If your audience has questions, answer them.  If they have a problem with your product, resolve it.  Make them laugh, make them cry.  Make them love you.  In return, they’ll develop trust in not just you, but in your product or service.

Finally, follow yourself.  No, I don’t mean chase your own tail.  What I mean is that you want to know what your public is saying about your brand.  If there are issues, you absolutely need to know about them and should want to fix them.  Also, your following knows what they want from you.  You never  know what ideas they could be posting for you that you’ll miss if you’re not tracking what people are saying about you.  There are multiple free resources out there that do the tracking for you for free.  [Trackur] is just one.  Do your research and see which works best for your company.

Stay tuned for part II!!  See you soon!

 

To Hash… Or Not To Hash… THAT Is The Question.

I recently saw a question posed about whether or not an established business should be using hash tags as part of their social media marketing strategy.  Great question!  I’ll give my opinion in two parts.  Before I begin though, you may be unaware of this hashtag phenomena.  Click [here] to get a better understanding.

First, not everyone is an established business.  Regardless of whether your business is established or not, it’s important that you look professional.  You’re not a teenager, so hash-tagging every trending tag is not so much going to earn you business.  It might earn you a spot on [Top 10 Worst Marketing Gaffes, Flops, and Disasters] though.  Just kidding.  Just be thoughtful when using hashtags.  Don’t overdo it or you might get a response something like this:  “#HolyHashTag – I’ve seen it.  Multiple times.  Everything in moderation – hashtags included.

Hashtags USUALLY won’t make or break your business, but can be an integral part of keeping your marketing momentum.  If you’re a large established company, you want to maintain that image.  Hashtags certainly have their place, but they should be used minimally.  One way that corporations use them – and use them well – is for campaigns.  Beware:  Please think campaigns through or you might end up with something like [THIS.]

A little brain power  when it comes to campaigns… and always seek advice.  Two minds are better than one and three certainly couldn’t hurt.

Your Achilles Heel Needs To Be Broken!

Once upon a time, a business acquired a client.  This business acquired this client because potential was seen, but many fixable flaws were also seen.

Ok, the business is mine and the client – well… I’ll keep that anonymous.

What I will tell you, though, is that what this client had to offer me was really priceless.  He did a fantastic job, saved me a ton of stress – and also was more than affordable.  What’s wrong with that?  Nothing!  He was great… when he actually showed up.

You might not think your lack of organization has an impact on your business.  You might want to think again.  When I met this client, he was writing his appointments down on scrap pieces of paper that he’d leave in different bins in his office.  Then, when he got phone calls (like mine) asking why he didn’t show up, he’d apologize all over himself, explain his lack of organization and do the appointment for free.

What he didn’t understand is that as a customer, I felt like he didn’t value my time.  It wasn’t until we sat down and talked it through that I understood – he just has no strength when it comes to this at all.  This is where I jumped in. I got him organized with an online calendar that synced with his phone and to my knowledge, he hasn’t missed an appointment since.

We live in a world where people talk.  They don’t just talk face to face anymore.  When people talk now, they talk to their audience of 1500 or so through Twitter, Facebook or whatever their SM outlet preference is.  If I had been any other customer of his, he would have lost his money for the day, I would have lost my time for the appointment he didn’t show up for and he would have lost a lot of business due to me running my digital mouth.

Yes, I’m well aware that this is Social Media 101 – but sometimes we all need a reminder.  Myself included.  So here’s your swift kick in the pants.  Find your Achilles Heel and fix it.  Pronto.  If you can’t – find someone who can.

Ready, Set, Network!

You’ve decided you’re ready.  No time like the present.  It’s time to put yourself out there and start rubbing elbows with all the other movers and shakers.  But wait.  What do I do when I get there?!

Ok, before anything else – sign up.  Absolutely don’t let anything keep you from this networking event.  Your signing up will likely keep you accountable to making sure you do everything else you need to do.  No excuses.  None.

After you sign up, take some time to develop your [Elevator Pitch.]  People need to know what you do and you need to have enough practice with your pitch to deliver it with confidence and subtle enthusiasm.  Keep in mind, everyone goes to a networking event to network.  As much as we would all love for it to be all about us… it’s not.  Be genuine when asking about the business of others.  A good majority of us really do enjoy lending a helping hand when we can.  This networking event could be your opportunity to do just that.  Of course, keep plenty of business cards within reach and hand them out!

My mother always used to ride my case when I was younger telling me to quit being such a wallflower.  As is normally the case, mom was right.  As I’ve aged, I’ve certainly come into my voice – and thank goodness!  You have a voice too, so find it and use it.  Don’t stand back and wait for others to come to you.  One thing we love as humans are other humans that exude confidence.  We’re drawn to it like a gnat to wine.

Of course that couldn’t hurt now that I mention it.  But keep it to one glass ;-)

Happy Networking!