No doubt by now, if you’re involved in social media in any way, shape or form, you’ve heard the buzz about Facebook beginning to nearly demand money if you want your business page promoted the way you’re working to promote it. One would think that with the time and effort put into their posts, the people who have literally asked to see their business’ content – would. Seems logical enough to me.
Logic, however, doesn’t seem to be the driving force at Facebook. The driving force is, naturally, what the driving force is with nearly all massive companies: The almighty dollar…. or Euro… heck, maybe they’ll even take bitcoins soon.
Facebook was quoted on Ad Age Digital as saying,
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
Aka – You no pay, your audience no see. Or – fewer and fewer will see.
So what do we do with this information? My best suggestion right now is to do what other companies are starting to do. Fool the book. I’ve seen a number of companies go back to just a plain ‘ol Facebook profile page. You’re allotted 5,000 friends and my guess is that a larger percentage of your friends are going to see your posts. Especially if you’re keeping your audience engaged.
One very successful page I’m following right now has actually reached their 5,000 limit and has created a fan frenzy by starting a friend waiting list. People are itching to have others knocked off the friends list so they can be “Facebook official.” And in the meantime, the business directs them to their Business page. Don’t throw in the towel. Get creative. Chances are you don’t run a cookie cutter business, so don’t do cookie cutter marketing. Make your minutes count.