#HashTagCampaign

^^Clever, no?  Haha – sometimes I amuse me.

I’ve covered it before, but I feel like I should again.  What is a hashtag and why should I use it?  Well, here’s the [definiton].  Why should you use them?  Well, a number of reasons, really. They can boost your [SEO], target your audience with better precision, make it easier for your potential clients to find your content… and the list goes on.  Use them – but do so wisely.  Whatever you do, please don’t hashtag every word in your post.  That’s going to land you a spot in [Hashtag Hell].

Now on to the title of this blog – a Hashtag Campaign.  You’ve seen them before and may not have even realized it.  On Twitter, specifically, hashtag campaigns have become one of the most effective marketing tools a company can use.  For Nike, however, their #MakeItCount campaign was used through Twitter, Instagram and Pintrest.  Their campaign started in 2012 and was so successful that it continued into 2013. After watching this video – maybe you’ll understand why.

So what are the rules for this hashtag campaign?  Make it easy to remember and most importantly – make it something that is intimately related to your business.  Maybe your business’ tagline?  Be creative, but wise when choosing.  If you’re doing product promotion or a short term promotion, make it something unique (that’s key), catchy – and something your audience will be excited to promote.

If you’re looking for further examples to help get those creative juices flowing – here are a hand full to help out.  [Hashtag Campaigns via Mashable.]  As always, collaborate with other great minds.  I have no doubt you’ll wind up on the road to #success <—- See what I did there?

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