If you aren’t blogging, would you please tell me why? Probably the #1 issue is time if you’re like most small business owners. I usually find myself rush, rush, rushing through my day, doing all the “must dos” and then right before bed (no matter how late) – I find my inspiration… and I write.
Now comes the time issue. We’re all well aware of the time crunch. Do you have employees? Do you value them and what they have to say? Some of them will likely have creative writing talents, maybe some paint, some may be in bands. Have them volunteer to do more for the business. Maybe some have music they would be willing to have you share in the restaurant. Perhaps the artist would like his or her work displayed on your walls. And that writer – maybe they would like to be scheduled an extra hour a week to come in and do your weekly or bi-weekly blog. Let them know that you’re particularly looking to start paying your blog more attention and are looking to hand that responsibility over. Do a writing audition. Maybe more than one employee gets the part.
Give your blogger an assignment once a week or once a month. Give them specific parameters that you’d like them to blog about and let them work their magic. Make sure you give them the credit! Involving employees in different parts of your business not only builds strong morale among your employees, but it also lets your customers know each one of your staff members a little bit better.
What are you waiting for? Don’t you have some writing to do?? Go, write. But have fun with it!