Photo Credit: @posherov (Twitter)
Speaker: @SimpleADHDExpert (Twitter)
In addition to my strictly marketing clients – I represent speakers. I have for years. I do their marketing, booking – the whole sha-bang. Call me an agent, manager, bitch… whatever you want It’s actually how I became so invested in marketing and saw it turn into what it is now – digital marketing. Having been a part of this industry for 13 years now – I’ve seen some drastic changes. So, to all of my artists, speakers, authors, etc… This one’s for you.
As a speaker/artist – if you aren’t flying solo (doing your own event), you’re likely a part of something bigger. You’re doing a keynote or a break-out session for a larger conference, right? So are you following that group on Twitter? No?? Facebook? NOO??? Why not – that’s gold. You have access to an entire organization’s audience. This is the perfect opportunity for you to connect with the organization. Find out what’s important to them and incorporate it into your presentation. Nothing makes a better impression than being on your A game and caring about what’s important to your client. Re-tweet information from your upcoming clients. Mention their conference in your own tweets – but don’t forget to tag your clients. That (likely) means you’ll get re-tweeted by them – which means you’re getting seen by their entire following.
Here’s the one that many of you probably haven’t considered: Socially – it’s been unacceptable for years for people to play on their phones while someone is up speaking. Before you get up and start speaking on your topic, address that very fact. Take 2-3 minutes. Something like, “Ok, I know all of you are probably going to feel some kind of way about this, but… if you have a smart phone or tablet – take it out. Go ahead….. Now, go to whatever twitter app you use and follow me.” Make sure to use a projector of some sort that have your Twitter handle so it’s visible to everyone. Here’s the other thing – you may have read about hashtag campaigns. If you haven’t – [Click Here] – to read my blog about them. If you’re a speaker who speaks about overcoming fears – maybe your hashtag would be #FearThis. So if it were me speaking about fear, I would have this on a projector:
Follow me: Twitter – @amberkpowers
Use Hashtag: #FearThis
Encourage your audience to tweet throughout your presentation using that hashtag. If they find a statement funny, they should quote it with that hashtag. If they like a quote you used, quote it with that hashtag. Teach your audience to market you properly. It just takes minutes.When people start to see that hashtag enough, they’re going to click on it and be linked back to you. Viola, hello future clients.
Your social media campaign doesn’t end there. Etiquette is still insanely important, be it virtual or not. Anyone who uses your hashtag and tags you in a post gets followed back. Grant it – it won’t be real time, but when you get back to the hotel or back home, it should be the first thing you do. Well, then first thing you do after you invade the mini-bar.
Also – in terms of etiquette – be informed about the conference where you’re speaking. If they have a hashtag campaign already, encourage people to use that as well. You can use multiple hashtags in one post – it’s just important to use them in moderation.
You are, indeed, your biggest voice – so use it. It just so happens that your megaphone is now digital, which works to your advantage since your reach is nearly infinite. You have a new tool in your tool belt. One that can bring you substantially more money if you use it properly. Why not?