In social media, twitter in particular, a lot of people are focused on numbers. While yes, social media is a numbers game, it’s also important to recognize how much time you’re spending on gaining followers that have absolutely nothing to do with what you have to offer.
You may have fallen victim to the “trends”. You may see those tags that are trending to the left on your twitter page and be tempted to add them to your own posts. Why?
Let’s take a practical approach to this: You own an all natural dog food company. You’re excited and you know you have a quality product at a fair price. Right now, if I were to follow “trends” on twitter, my post might look a little like this:
Top 5 reasons your dog will benefit from all natural dog food <insert link> #vicodin #RepublicanMovies #Hawaii
So, here’s what you could possibly end up with: Vicodin heads that like to watch Republican movies and would really like to vacation in Hawaii. I kid, but you get the idea here.
The moral of this story is, of course, target your audience! Yes, you want to have a lot of followers, but you want to have a lot of followers that are interested in what you have to say. I think what might be just slightly (note the hint of sarcasm) more effective would look a little more like this:
Top 5 reasons your dog will benefit from all natural dog food <insert link> #dog #DogFood #pets #natural #food
Just remember. Numbers are important. Quality numbers are gold. Happy tweeting!