What’s this “content marketing” catch phrase you keep hearing about? It’s one of your most powerful marketing tools. That’s what it is. If it’s not part of your marketing strategy, it’s time to reevaluate!
Content marketing is essentially selling your brand without (directly) selling your product. How in the world could that possibly prove to be useful? Theory is – make your customers smarter and they reward you with their business. When you take a minute to think it through, it makes all the sense in the world.
Example: Let’s say you’re a single parent with two young children. As a single parent, chances are – pizza is one of your go-to dinners. Pizza Joint knows this. They also know you’re likely looking for things to keep the kiddos occupied over the weekend, but you don’t want to fill their mind with drivel on the television. Once a day or once every other day, Pizza Joint lets you know about events that are happening in your community that also benefit your family. Their name is far more likely to be at the top of your list next time it’s pizza time. Make sense?
A direct sell every so often isn’t a punishable offense, but it’s also not usually the best way to promote via digital media. Make sure your content is relevant as well as current.
You have an audience to reach. What’s keeping you?