Events

Public Speaking and SMM – Easier than Pie.

Photo Credit: @posherov (Twitter)
Speaker: @SimpleADHDExpert (Twitter)

In addition to my strictly marketing clients – I represent speakers. I have for years. I do their marketing, booking – the whole sha-bang. Call me an agent, manager, bitch… whatever you want ;-)  It’s actually how I became so invested in marketing and saw it turn into what it is now – digital marketing.  Having been a part of this industry for 13 years now – I’ve seen some drastic changes.  So, to all of my artists, speakers, authors, etc… This one’s for you.

As a speaker/artist – if you aren’t flying solo (doing your own event), you’re likely a part of something bigger. You’re doing a keynote or a break-out session for a larger conference, right? So are you following that group on Twitter? No?? Facebook?  NOO??? Why not – that’s gold. You have access to an entire organization’s audience. This is the perfect opportunity for you to connect with the organization. Find out what’s important to them and incorporate it into your presentation. Nothing makes a better impression than being on your A game and caring about what’s important to your client.  Re-tweet information from your upcoming clients. Mention their conference in your own tweets – but don’t forget to tag your clients. That (likely) means you’ll get re-tweeted by them – which means you’re getting seen by their entire following.

Here’s the one that many of you probably haven’t considered:  Socially – it’s been unacceptable for years for people to play on their phones while someone is up speaking.  Before you get up and start speaking on your topic, address that very fact. Take 2-3 minutes. Something like, “Ok, I know all of you are probably going to feel some kind of way about this, but… if you have a smart phone or tablet – take it out. Go ahead….. Now, go to whatever twitter app you use and follow me.” Make sure to use a projector of some sort that have your Twitter handle so it’s visible to everyone.  Here’s the other thing – you may have read about hashtag campaigns. If you haven’t – [Click Here] – to read my blog about them. If you’re a speaker who speaks about overcoming fears – maybe your hashtag would be #FearThis.  So if it were me speaking about fear, I would have this on a projector:

Follow me: Twitter – @amberkpowers
Use Hashtag:  #FearThis

Encourage your audience to tweet throughout your presentation using that hashtag. If they find a statement funny, they should quote it with that hashtag. If they like a quote you used, quote it with that hashtag. Teach your audience to market you properly. It just takes minutes.When people start to see that hashtag enough, they’re going to click on it and be linked back to you. Viola, hello future clients.

Your social media campaign doesn’t end there. Etiquette is still insanely important, be it virtual or not. Anyone who uses your hashtag and tags you in a post gets followed back. Grant it – it won’t be real time, but when you get back to the hotel or back home, it should be the first thing you do. Well, then first thing you do after you invade the mini-bar.

Also – in terms of etiquette – be informed about the conference where you’re speaking. If they have a hashtag campaign already, encourage people to use that as well. You can use multiple hashtags in one post – it’s just important to use them in moderation.

You are, indeed, your biggest voice – so use it. It just so happens that your megaphone is now digital, which works to your advantage since your reach is nearly infinite. You have a new tool in your tool belt. One that can bring you substantially more money if you use it properly. Why not?

CLICK HERE IF YOU’RE A SPEAKER SEEKING REPRESENTATION/MANAGEMENT

Ready, Set, Network!

You’ve decided you’re ready.  No time like the present.  It’s time to put yourself out there and start rubbing elbows with all the other movers and shakers.  But wait.  What do I do when I get there?!

Ok, before anything else – sign up.  Absolutely don’t let anything keep you from this networking event.  Your signing up will likely keep you accountable to making sure you do everything else you need to do.  No excuses.  None.

After you sign up, take some time to develop your [Elevator Pitch.]  People need to know what you do and you need to have enough practice with your pitch to deliver it with confidence and subtle enthusiasm.  Keep in mind, everyone goes to a networking event to network.  As much as we would all love for it to be all about us… it’s not.  Be genuine when asking about the business of others.  A good majority of us really do enjoy lending a helping hand when we can.  This networking event could be your opportunity to do just that.  Of course, keep plenty of business cards within reach and hand them out!

My mother always used to ride my case when I was younger telling me to quit being such a wallflower.  As is normally the case, mom was right.  As I’ve aged, I’ve certainly come into my voice – and thank goodness!  You have a voice too, so find it and use it.  Don’t stand back and wait for others to come to you.  One thing we love as humans are other humans that exude confidence.  We’re drawn to it like a gnat to wine.

Of course that couldn’t hurt now that I mention it.  But keep it to one glass ;-)

Happy Networking!