hashtag campaign

Public Speaking and SMM – Easier than Pie.

Photo Credit: @posherov (Twitter)
Speaker: @SimpleADHDExpert (Twitter)

In addition to my strictly marketing clients – I represent speakers. I have for years. I do their marketing, booking – the whole sha-bang. Call me an agent, manager, bitch… whatever you want ;-)  It’s actually how I became so invested in marketing and saw it turn into what it is now – digital marketing.  Having been a part of this industry for 13 years now – I’ve seen some drastic changes.  So, to all of my artists, speakers, authors, etc… This one’s for you.

As a speaker/artist – if you aren’t flying solo (doing your own event), you’re likely a part of something bigger. You’re doing a keynote or a break-out session for a larger conference, right? So are you following that group on Twitter? No?? Facebook?  NOO??? Why not – that’s gold. You have access to an entire organization’s audience. This is the perfect opportunity for you to connect with the organization. Find out what’s important to them and incorporate it into your presentation. Nothing makes a better impression than being on your A game and caring about what’s important to your client.  Re-tweet information from your upcoming clients. Mention their conference in your own tweets – but don’t forget to tag your clients. That (likely) means you’ll get re-tweeted by them – which means you’re getting seen by their entire following.

Here’s the one that many of you probably haven’t considered:  Socially – it’s been unacceptable for years for people to play on their phones while someone is up speaking.  Before you get up and start speaking on your topic, address that very fact. Take 2-3 minutes. Something like, “Ok, I know all of you are probably going to feel some kind of way about this, but… if you have a smart phone or tablet – take it out. Go ahead….. Now, go to whatever twitter app you use and follow me.” Make sure to use a projector of some sort that have your Twitter handle so it’s visible to everyone.  Here’s the other thing – you may have read about hashtag campaigns. If you haven’t – [Click Here] – to read my blog about them. If you’re a speaker who speaks about overcoming fears – maybe your hashtag would be #FearThis.  So if it were me speaking about fear, I would have this on a projector:

Follow me: Twitter – @amberkpowers
Use Hashtag:  #FearThis

Encourage your audience to tweet throughout your presentation using that hashtag. If they find a statement funny, they should quote it with that hashtag. If they like a quote you used, quote it with that hashtag. Teach your audience to market you properly. It just takes minutes.When people start to see that hashtag enough, they’re going to click on it and be linked back to you. Viola, hello future clients.

Your social media campaign doesn’t end there. Etiquette is still insanely important, be it virtual or not. Anyone who uses your hashtag and tags you in a post gets followed back. Grant it – it won’t be real time, but when you get back to the hotel or back home, it should be the first thing you do. Well, then first thing you do after you invade the mini-bar.

Also – in terms of etiquette – be informed about the conference where you’re speaking. If they have a hashtag campaign already, encourage people to use that as well. You can use multiple hashtags in one post – it’s just important to use them in moderation.

You are, indeed, your biggest voice – so use it. It just so happens that your megaphone is now digital, which works to your advantage since your reach is nearly infinite. You have a new tool in your tool belt. One that can bring you substantially more money if you use it properly. Why not?

CLICK HERE IF YOU’RE A SPEAKER SEEKING REPRESENTATION/MANAGEMENT

#HashTagCampaign

^^Clever, no?  Haha – sometimes I amuse me.

I’ve covered it before, but I feel like I should again.  What is a hashtag and why should I use it?  Well, here’s the [definiton].  Why should you use them?  Well, a number of reasons, really. They can boost your [SEO], target your audience with better precision, make it easier for your potential clients to find your content… and the list goes on.  Use them – but do so wisely.  Whatever you do, please don’t hashtag every word in your post.  That’s going to land you a spot in [Hashtag Hell].

Now on to the title of this blog – a Hashtag Campaign.  You’ve seen them before and may not have even realized it.  On Twitter, specifically, hashtag campaigns have become one of the most effective marketing tools a company can use.  For Nike, however, their #MakeItCount campaign was used through Twitter, Instagram and Pintrest.  Their campaign started in 2012 and was so successful that it continued into 2013. After watching this video – maybe you’ll understand why.

So what are the rules for this hashtag campaign?  Make it easy to remember and most importantly – make it something that is intimately related to your business.  Maybe your business’ tagline?  Be creative, but wise when choosing.  If you’re doing product promotion or a short term promotion, make it something unique (that’s key), catchy – and something your audience will be excited to promote.

If you’re looking for further examples to help get those creative juices flowing – here are a hand full to help out.  [Hashtag Campaigns via Mashable.]  As always, collaborate with other great minds.  I have no doubt you’ll wind up on the road to #success <—- See what I did there?