^^Clever, no? Haha – sometimes I amuse me.
I’ve covered it before, but I feel like I should again. What is a hashtag and why should I use it? Well, here’s the [definiton]. Why should you use them? Well, a number of reasons, really. They can boost your [SEO], target your audience with better precision, make it easier for your potential clients to find your content… and the list goes on. Use them – but do so wisely. Whatever you do, please don’t hashtag every word in your post. That’s going to land you a spot in [Hashtag Hell].
Now on to the title of this blog – a Hashtag Campaign. You’ve seen them before and may not have even realized it. On Twitter, specifically, hashtag campaigns have become one of the most effective marketing tools a company can use. For Nike, however, their #MakeItCount campaign was used through Twitter, Instagram and Pintrest. Their campaign started in 2012 and was so successful that it continued into 2013. After watching this video – maybe you’ll understand why.
So what are the rules for this hashtag campaign? Make it easy to remember and most importantly – make it something that is intimately related to your business. Maybe your business’ tagline? Be creative, but wise when choosing. If you’re doing product promotion or a short term promotion, make it something unique (that’s key), catchy – and something your audience will be excited to promote.
If you’re looking for further examples to help get those creative juices flowing – here are a hand full to help out. [Hashtag Campaigns via Mashable.] As always, collaborate with other great minds. I have no doubt you’ll wind up on the road to #success <—- See what I did there?