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Sooo – Jesus Goes Social??

That’s right. In case you’ve been asleep for the last few years, let me fill you in. Nearly EVERYONE is going social. You can keep up with Billy Graham’s happenings on Facebook.  Heck, even the Pope has a Twitter account!  Ps – whoever landed that gig (because I guarantee he doesn’t do it himself) – nicely done!  So let me ask you this: If the Dalai Lama has an Instagram account, why isn’t your house of worship following suit?

Times, they are a-changin’. If you’re  a part of a house of worship… a church, a temple, a synagogue, a mosque… they should absolutely be present on social media. Why? Well, primarily because this is how people engage now. It’s how churches are getting volunteers for their large events. It’s one of the ways they evangelize. One of the reasons people attend religious services is because they want a sense of community. That’s also a large reason the number of social media users is expected to surpass 2.55 billion in the next 4 years (stat taken from mediabistro.com). As humans, we crave connection.

As a place of worship – you should absolutely be using this to your advantage. This is your chance to connect your congregation more than one time a week. Churches all over North America are known for building Small Groups to get everyone to begin growing relationships. This is just one more way to do exactly that. It provides members the chance to be “fed” throughout the week instead of waiting until their Holy Day. It provides many a sense of accountability and others – who may be new to your congregation – it allows them to get to know others without feeling intimidated.

So where should you be engaging your flock? Well, I suppose that depends on the demographic of your church. According to Pew Research, 74% of online adults use social networking sites. Of that 74% – 71% are on Facebook.  Moral of that story? If you’re not on Social Media already – Facebook is probably a safe bet as a place to start. As you get comfortable with that – you can venture off to Twitterland, play amongst the Pinners of the universe and/or Instagram yourself silly.

Once you learn the ropes and have comfortably settled in to this whole idea of reaching your following through social media – then comes the fun part. This is where you really get to shine. Record guest speakers – upload those videos to your website then share them on social from your site. Start recording Sunday sermons so your shut-ins can watch them digitally. Do a daily segment on your YouTube Channel – but keep it short. We live in an A.D.D world. Our attention span is short. You should also absolutely be blogging, even if it’s only monthly. If you have a large congregation, ask your members to become an active part of blogging. Maybe that’s one of your ministries?? Food for thought.

Just do yourself and your congregation a favor and make one step every day to become more involved socially. There may be someone out there that needs to hear exactly what you have to say.

You want me to WHAT?!

“I can’t give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time.” – Herbert Bayard Swope, American editor and journalist; first recipient of the Pulitzer Prize

And this, ladies and gentlemen is the truth.  There will be clients that want the world from you.  Once they get the world – they’ll want the sun… and the moon.  And the truth is that you’ll want to provide it for them to your own detriment and to the detriment of your other clients.  There will always be someone that you just can’t please no matter the hours you spend with/for them, no matter the effort put forth, no matter the amount of sleep lost.  Now there will be two possible outcomes.  Outcome #1 – You continue trying to please said client, suffer inordinate amounts of stress, possibly lose other (quality) clients due to time spent on this one – OR – Outcome #2 – You fire your client.  Yes.  YOU are the one in control of your stress level and you are the one responsible for keeping it at a safe and tolerable level.

 
Do the right thing by everyone, always.  Yourself included.  To conclude, a little ditty:  “You got to know when to hold ‘em, know when to fold ‘em, Know when to walk away, know when to run.” – Kenny Rogers

Did a Social Media Professional just say….???

Hey you. Yes… You. You said you wanted to grow your business, right? Here’s the thing: You’re never going to do it hiding behind a computer. That’s right. I said it.

Our culture is on social media overload. One of the reasons I hear multiple people say they veer away from social sites is that we have lost the art of truly connecting with each other – and to an extent, these people are right. Social media is just one of many avenues to get and stay connected.

Networking in person is still a completely viable way to grow your contacts – and in turn your business. The difference now is that you use social sites to help you at your networking events. That’s right. I’m telling you to do some social stalking. *Disclaimer* – I’m not really telling you to stalk people. :-)

But what you CAN do is join local meetups. On these sites, you can actually see who will be there. Decide on a handful of people you’d like to meet there by checking out what they do. Google their names to find out businesses they’re in – or even better sometimes – is who THEY know.

Information is gold and it’s now at your fingertips. Let your fingers do the walking, but get your body there in person.  I promise that the extra effort will be worth it.