I’ve heard the question asked over and over again. Why would I want to use YouTube as a channel to market my business? I’m going to take the unconventional approach here. I might get my throat figuratively slit by a few social media gurus when I say this. You don’t necessarily have to. Now wait. I didn’t say you SHOULDN’T. I said you don’t necessarily have to.
Lemme ‘splain myself. If you’re a social media professional and your target clients are tech based, gamers, musicians, artists, etc… Then yes. You should absolutely have a YouTube channel and you should actively use it to market your business. Maybe you should consider that – even before you should consider blogging.
My target client is altogether different though. My focus is on the mom and pops. The small, home-grown, local businesses of Indianapolis and the surrounding towns/cities. They don’t spend copious amounts of time browsing YouTube for Flula’s latest misunderstood colloquialism or Hannah Hart’s latest episode of My Drunk Kitchen – although they’re both two favorites of mine. They’re busy making sure that stack of bills dwindles to zero, only to watch them stack back up tomorrow. MY clients are on Facebook. Why? Let’s be honest: They have little to no time to maintain relationships with people face to face. Sometimes, this is all they’ve got. Small business takes a TON of time to manage and run.
Now… ALL that being said: If you do, indeed, find yourself with a little spare time on your hands, that time would be wisely spent on YouTube. Here’s why. What’s the #1 search engine in the world? You betcha. Google, baby. So popular it’s now a verb. “Google it.” What’s #2? Any guesses?? Most people don’t consider YouTube a search engine because of the content it displays – but it is. YouTube is the 2nd largest search engine in the world. Now I’m going to weave a tapestry of mind-blowing goodness. Who owns YouTube?….. (It’s ok, I’ll wait for you to Google it.)…………. (hint, hint.)
Yep – GOOGLE owns YouTube. So what does that mean? Adding your videos from YouTube to your website (of course with proper tags, etc…) is perceived integrity in the eyes of Google. Perceived integrity then moves you up in the rankings of google (aka – SEO – Search Engine Optimization) In other words, this gets you one step closer to being on the front page of Google when people search for your product or service.
Then of course – there’s the opportunity for your video to go viral. And let’s be honest. We all know what the fox says, right? :-/