local

Who’s the Hero? NOT You!

Well hello fellow Social Mediaites.  I just made that up – feel free to make it your own.

Today is NOT about you.  Neither was yesterday, but yesterday you didn’t know it yet – so starting today – it is no longer about you.  What the HELL is this woman talking about??

I’m talking about how you market to your clients.  I’ve stated it many times before – your relationship with your clients is….. ???  That’s RIGHT!  It’s a relationship.  Think back to one of your worst dates ever.  You know – where the guy/gal on the other end of the table was all like, “me me this, and me me that, oh and also there was this one time where I, I , I and me me me …….” And oh. my. GOD will the endless droning ever stop??

Well it did stop and I hope you never called him/her back because they need a wake up call.  Maybe a wake up call a little like this one.  Your business as a marketing professional should not start and end with you.  Should you be mentioned?  Absolutely.  Not to do so would be equally asinine.  While your current pitch to get Social Media work might sound a little like this:

“I’m a marketing professional that has worked with the likes of ___(fill in the blank)____.  I took over his marketing efforts in June of 2010 and have single handedly grown his business 10-fold.”

When it should sound more like this:

“As a marketing professional, I was given the opportunity to work with ___(fill in the blank)____.  In 12 months time, his business grew 10-fold. If you’re interested, I can walk you through the steps he followed to make that happen.”

It’s amazing what results come from someone who really knows what they’re talking about – with a side of humility. Give your client their due – it’ll come back in your favor every time.

Chaos – Where The Living Gets Good!

I’ve just come back from an event with [Pattern].  As always, networking with people has provided me with a reminder of why I do what I do.

I met so many people tonight.  Some of those were established business owners.  Some of them new businesses.  Others – up and comers.  This blog is for you.  The up and comers.  While I hope I provided some sort of encouragement to you – I know that there’s strength in numbers.  I also want you to know you’re not alone.   One of my friends, Scott, has agreed to let me share his most recent blog post with you.

My hope is that you not stay in the place that you are now – but let this be a little push or a huge shove forward into the place you should be.  The place where YOU become the encourager for another up and comer.  Live.  YOU!  LIVE!  No longer is it OK to exist and hope that you make it.  Take steps.  Get out of your head.  Step outside of logic.  Chaos is where the living gets good.

I hope you enjoy his blog – but more than that, I hope you do something with it.

Last night consisted of a myriad of vivid dreams. One, in particular, woke me up with tears dripping down my cheeks.

Growing up, my Mom always hung enormous photos of my brother and I on the hallway walls most near our bedrooms. One particular wall seemed like a prison lineup of school photos of the both of us, sequenced chronologically over the previous 8 years. They nearly were. It was a wall of nerdy, quirky, humorous, and embarrassing mug shots.

As we grew older, we started acquiring hobbies, and identities. So, as you would imagine, our photos began to parallel those changes. My brother had photos of him doing his hobbies. I had photos of me doing mine. Intermixed were photos of our whole family, Mom and Dad included.

All of these, of course, are photographs. They are accurate and definitive glimpses of a moment in time. Frozen memories behind a pane of glass.

My dream last night, as you may imagine, was a bit more.

Picture your family, let’s say five years ago, meeting together at the house you will always consider your one true home. And picture a painting on a specific wall of that house, which you will always remember. This isn’t a photo, this is a painting. This is a painting that changes with time.

This was my dream. Bear with me.

The first time I notice the painting, it is of my Grandpa and Grandma. They were beautiful people. As I look at the painting, Grandpa begins to fade away, until he is gone. As there were lineups of photos on the walls of my houses growing up, consider a wall of paintings on this wall. To the right was a painting of my Grandfather and Grandmother. They, too, were beautiful individuals. Grandfather fades away, until he is gone. Looking back to the left, Grandma is alone in her painting. Looking right, Grandmother has faded, and is gone. Their painting is now a sheet of black.

I don’t dare look back at Grandma’s painting, because I know the inevitable outcome. I knew this would become a painting that I would never want to buy. Empty. Lonely. Black.

Their painting is now a sheet of black.

In my dream, I receive a letter from Grandma. She had long passed. In her letter, she tells of a painting that has been in our family throughout the generations. This painting is a painting in motion. It changes as our family does. It is a timeline only seen by who is looking at it.

Looking at it, I see our immediate family. Mom, Dad, brother, and me. This particular painting is a rendering of a photo that a park ranger took of our family in the Smokies a few years ago. The four of us were there. Then, one wasn’t.

I wasn’t.

When I woke up at 4:00, I started sobbing. Not because I saw myself dying, but because I didn’t see myself living.

I don’t know when I am going to die. Truth be told, I hope I outlive all of you. But, if in the enormous possibility that I don’t, I hope I live my life alive.

I’ve lived most of my life in the fear of being beaten, in perhaps every sense of the word. But, I haven’t. Not nearly in any sense of the word. I’m learning to live my life in a way that motivates me, that pushes me, and makes me happy. And in that sense, I won’t be beaten. And in that sense, hopefully, I won’t fade to black.

So what’s keeping you from living?  Don’t just say you want it.  Seek it. Find it. Do it.

Ready, Set, Network!

You’ve decided you’re ready.  No time like the present.  It’s time to put yourself out there and start rubbing elbows with all the other movers and shakers.  But wait.  What do I do when I get there?!

Ok, before anything else – sign up.  Absolutely don’t let anything keep you from this networking event.  Your signing up will likely keep you accountable to making sure you do everything else you need to do.  No excuses.  None.

After you sign up, take some time to develop your [Elevator Pitch.]  People need to know what you do and you need to have enough practice with your pitch to deliver it with confidence and subtle enthusiasm.  Keep in mind, everyone goes to a networking event to network.  As much as we would all love for it to be all about us… it’s not.  Be genuine when asking about the business of others.  A good majority of us really do enjoy lending a helping hand when we can.  This networking event could be your opportunity to do just that.  Of course, keep plenty of business cards within reach and hand them out!

My mother always used to ride my case when I was younger telling me to quit being such a wallflower.  As is normally the case, mom was right.  As I’ve aged, I’ve certainly come into my voice – and thank goodness!  You have a voice too, so find it and use it.  Don’t stand back and wait for others to come to you.  One thing we love as humans are other humans that exude confidence.  We’re drawn to it like a gnat to wine.

Of course that couldn’t hurt now that I mention it.  But keep it to one glass ;-)

Happy Networking!

Content Marketing Isn’t Part of your Marketing Strategy??

What’s this “content marketing” catch phrase you keep hearing about?  It’s one of your most powerful marketing tools.  That’s what it is.  If it’s not part of your marketing strategy, it’s time to reevaluate!

Content marketing is essentially selling your brand without (directly) selling your product.  How in the world could that possibly prove to be useful?  Theory is – make your customers smarter and they reward you with their business.  When you take a minute to think it through, it makes all the sense in the world.

Example:  Let’s say you’re a single parent with two young children.  As a single parent, chances are – pizza is one of your go-to dinners. Pizza Joint knows this.  They also know you’re likely looking for things to keep the kiddos occupied over the weekend, but you don’t want to fill their mind with drivel on the television.  Once a day or once every other day, Pizza Joint lets you know about events that are happening in your community that also benefit your family.  Their name is far more likely to be at the top of your list next time it’s pizza time.  Make sense?

A direct sell every so often isn’t a punishable offense, but it’s also not usually the best way to promote via digital media.  Make sure your content is relevant as well as current.

You have an audience to reach.  What’s keeping you?

You want me to WHAT?!

“I can’t give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time.” – Herbert Bayard Swope, American editor and journalist; first recipient of the Pulitzer Prize

And this, ladies and gentlemen is the truth.  There will be clients that want the world from you.  Once they get the world – they’ll want the sun… and the moon.  And the truth is that you’ll want to provide it for them to your own detriment and to the detriment of your other clients.  There will always be someone that you just can’t please no matter the hours you spend with/for them, no matter the effort put forth, no matter the amount of sleep lost.  Now there will be two possible outcomes.  Outcome #1 – You continue trying to please said client, suffer inordinate amounts of stress, possibly lose other (quality) clients due to time spent on this one – OR – Outcome #2 – You fire your client.  Yes.  YOU are the one in control of your stress level and you are the one responsible for keeping it at a safe and tolerable level.

 
Do the right thing by everyone, always.  Yourself included.  To conclude, a little ditty:  “You got to know when to hold ‘em, know when to fold ‘em, Know when to walk away, know when to run.” – Kenny Rogers

Did a Social Media Professional just say….???

Hey you. Yes… You. You said you wanted to grow your business, right? Here’s the thing: You’re never going to do it hiding behind a computer. That’s right. I said it.

Our culture is on social media overload. One of the reasons I hear multiple people say they veer away from social sites is that we have lost the art of truly connecting with each other – and to an extent, these people are right. Social media is just one of many avenues to get and stay connected.

Networking in person is still a completely viable way to grow your contacts – and in turn your business. The difference now is that you use social sites to help you at your networking events. That’s right. I’m telling you to do some social stalking. *Disclaimer* – I’m not really telling you to stalk people. :-)

But what you CAN do is join local meetups. On these sites, you can actually see who will be there. Decide on a handful of people you’d like to meet there by checking out what they do. Google their names to find out businesses they’re in – or even better sometimes – is who THEY know.

Information is gold and it’s now at your fingertips. Let your fingers do the walking, but get your body there in person.  I promise that the extra effort will be worth it.