promotion

Effective SMM Strategy Part I

Promote your brand

As a business, your social media strategy can and should be customized for you.  However, there are a few tips that blanket most businesses.  This blog is the first in a multi-part series about effective social media marketing.

First, let’s start with the definition of brand.  [Entrepreneur.com] defines branding as this:  “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

Having said that, if you’re trying to build your brand, starting with something visual like a name, logo or design, it goes without saying that that symbol needs to be consistent through all of your marketing.  Social media is no exception.  If your twitter handle is @MakeMeLaugh, that should be your handle across social media as well – or as close to it as possible.  The interwebs have done their part to make it easier on you too.  Wasn’t that nice of them?  Check out www.knowem.com.  You simply type in the handle you want to use, universally, across all social media platforms and it tells you at which ones it’s available.

Promoting your brand is also about good PR.  Yes, PR happens via social media now too – although not exclusively of course.  What do I mean?  Your company should be a tool (not the urban dictionary definition) to their audience.  Your social media should provide valuable information, it should entertain and it should be engaging.  Ineffective social media involves doing posts and walking away from your computer.  If your audience has questions, answer them.  If they have a problem with your product, resolve it.  Make them laugh, make them cry.  Make them love you.  In return, they’ll develop trust in not just you, but in your product or service.

Finally, follow yourself.  No, I don’t mean chase your own tail.  What I mean is that you want to know what your public is saying about your brand.  If there are issues, you absolutely need to know about them and should want to fix them.  Also, your following knows what they want from you.  You never  know what ideas they could be posting for you that you’ll miss if you’re not tracking what people are saying about you.  There are multiple free resources out there that do the tracking for you for free.  [Trackur] is just one.  Do your research and see which works best for your company.

Stay tuned for part II!!  See you soon!

 

Even Spielberg Got Rejected

Did you just say you don’t have a fear of rejection?  Don’t believe you.  I mean – there must be a few of you out there that are fearless, but let’s face it.  The one thing that freezes most of us in our tracks is fear of a two-letter-word.

NO!

This video is very clear – we’re all (regardless of our social status or level of success) going to be rejected at some point in our life.  Here’s the thing though:  You don’t know that you’ll be rejected unless you ask.  The fear of the two-letter-word stops most of us in our tracks.

  • “If I ask for that raise, my boss won’t give it to me – so why bother?”
  • “If I ask him out, he’ll say no.  Then I’ll be embarrassed.”
  • “If I go after that promotion, someone more qualified will get the job.”
  • “I can’t go after that big name client. I’m not a big name, myself.”

Stop it!

  • If you ask for that raise – what if your boss says yes?!  You have better quality of life with just one question.  Plus, you come off as someone who is confident – which certainly isn’t a bad thing come time for that promotion.
  • Is it possible that he’ll say no?  Sure – on to the next one.  Why would you be embarrassed?  Are you so arrogant to think that you are a match for everyone?  Let me clear that up for you.  You’re not – so brush your shoulders off and on to the next one.
  • If you go after that promotion – could you get passed up?  Sure!  If you do get passed up, you’ve gained interviewing experience (which is never bad) in case you get the opportunity to interview there again.  It shows you’re interested in growing with the company.  If you decide you don’t want to give it another shot with your current employer – it gives you the interview experience to take to interviews with potential new employers.
  • If you go after that big name client – sure…. They could go with another firm that’s larger and well known.  Worst that could happen?  You’re a name in their mind.  I guarantee that smaller businesses follow that company.  Maybe your name comes up with them.  Or best case – they hire YOU because, let’s be honest.  Sometimes clients buy not just experience or brand.  Sometimes they buy YOU.  Your character.  Your confidence.

More than any of that, being told no isn’t the end of your world.  Every time you get knocked down, you have to use that mental muscle to pull yourself back up.  It makes you stronger.

Your homework?  Do one thing this week that puts you in this zone.  Ask the guy or girl out that you’ve been wanting to (if they’re single.)  Ask for that raise at work.  The worse that can happen is that you end up stronger for it in the end.  I’m going to do the same.  Have to practice what I preach, right??

“As actors, we deal with rejection so much more than any other business. So I don’t care how much of a genius you are, if you don’t have the propensity to be able to get back up every time you get knocked down, then you’re not going to survive.” – Ryan Kwanten