Promote your brand
As a business, your social media strategy can and should be customized for you. However, there are a few tips that blanket most businesses. This blog is the first in a multi-part series about effective social media marketing.
First, let’s start with the definition of brand. [Entrepreneur.com] defines branding as this: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”
Having said that, if you’re trying to build your brand, starting with something visual like a name, logo or design, it goes without saying that that symbol needs to be consistent through all of your marketing. Social media is no exception. If your twitter handle is @MakeMeLaugh, that should be your handle across social media as well – or as close to it as possible. The interwebs have done their part to make it easier on you too. Wasn’t that nice of them? Check out www.knowem.com. You simply type in the handle you want to use, universally, across all social media platforms and it tells you at which ones it’s available.
Promoting your brand is also about good PR. Yes, PR happens via social media now too – although not exclusively of course. What do I mean? Your company should be a tool (not the urban dictionary definition) to their audience. Your social media should provide valuable information, it should entertain and it should be engaging. Ineffective social media involves doing posts and walking away from your computer. If your audience has questions, answer them. If they have a problem with your product, resolve it. Make them laugh, make them cry. Make them love you. In return, they’ll develop trust in not just you, but in your product or service.
Finally, follow yourself. No, I don’t mean chase your own tail. What I mean is that you want to know what your public is saying about your brand. If there are issues, you absolutely need to know about them and should want to fix them. Also, your following knows what they want from you. You never know what ideas they could be posting for you that you’ll miss if you’re not tracking what people are saying about you. There are multiple free resources out there that do the tracking for you for free. [Trackur] is just one. Do your research and see which works best for your company.
Stay tuned for part II!! See you soon!