Social Media 101

Social Media ROI objections

As a marketing professional – if you have any focus in Social Media Marketing, you’ll no doubt get the “but we can’t measure ROI” argument.  Big ups to [Olivier Blanchard] for putting this slide show together.  You saved me some serious time!

[slideshare id=1902502&doc=olivierblanchard-basicsofsocialmediaroi-090824230322-phpapp01]

Your Achilles Heel Needs To Be Broken!

Once upon a time, a business acquired a client.  This business acquired this client because potential was seen, but many fixable flaws were also seen.

Ok, the business is mine and the client – well… I’ll keep that anonymous.

What I will tell you, though, is that what this client had to offer me was really priceless.  He did a fantastic job, saved me a ton of stress – and also was more than affordable.  What’s wrong with that?  Nothing!  He was great… when he actually showed up.

You might not think your lack of organization has an impact on your business.  You might want to think again.  When I met this client, he was writing his appointments down on scrap pieces of paper that he’d leave in different bins in his office.  Then, when he got phone calls (like mine) asking why he didn’t show up, he’d apologize all over himself, explain his lack of organization and do the appointment for free.

What he didn’t understand is that as a customer, I felt like he didn’t value my time.  It wasn’t until we sat down and talked it through that I understood – he just has no strength when it comes to this at all.  This is where I jumped in. I got him organized with an online calendar that synced with his phone and to my knowledge, he hasn’t missed an appointment since.

We live in a world where people talk.  They don’t just talk face to face anymore.  When people talk now, they talk to their audience of 1500 or so through Twitter, Facebook or whatever their SM outlet preference is.  If I had been any other customer of his, he would have lost his money for the day, I would have lost my time for the appointment he didn’t show up for and he would have lost a lot of business due to me running my digital mouth.

Yes, I’m well aware that this is Social Media 101 – but sometimes we all need a reminder.  Myself included.  So here’s your swift kick in the pants.  Find your Achilles Heel and fix it.  Pronto.  If you can’t – find someone who can.