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I’ve heard some marketing gurus say that email is soon going to be the dead language of the marketing world. I say something different. Language doesn’t die if you know how to keep it alive, so keep email alive, we shall.
Marketing via email and marketing via social media typically reaches two very different audiences. However, there is absolutely some overlap. In fact, there’s quite a bit of overlap.
As with any post, any blog, any newsletter, you absolutely MUST keep your audience in mind. Just because it’s interesting to you doesn’t mean it will be to the people who’ve requested to follow your business… so here’s the plan:
Your first goal is to get your email newsletter list compiled. Your subject matter needs to be something that is so compelling… So inspiring… So shocking (in good taste of course)… that your audience can’t help but forward it. Here’s the thing though – you also need to provide a way for your audience that uses both social media AND email to share the story – EASILY. Humans – we’re such a lazy group! Give us an “easy” button and we’re set. Make us save a picture to our hard drive, find said picture, upload it to Facebook – then post it… and we’re spent for the day. So we’d rather just not. Provide us a button. Approve. There it is! And like magic – more followers. And you look all the more genius for it.
Looks like you’ve got some writing… or research… or editing to do. I’ll leave you to it then.
What’s this “content marketing” catch phrase you keep hearing about? It’s one of your most powerful marketing tools. That’s what it is. If it’s not part of your marketing strategy, it’s time to reevaluate!
Content marketing is essentially selling your brand without (directly) selling your product. How in the world could that possibly prove to be useful? Theory is – make your customers smarter and they reward you with their business. When you take a minute to think it through, it makes all the sense in the world.
Example: Let’s say you’re a single parent with two young children. As a single parent, chances are – pizza is one of your go-to dinners. Pizza Joint knows this. They also know you’re likely looking for things to keep the kiddos occupied over the weekend, but you don’t want to fill their mind with drivel on the television. Once a day or once every other day, Pizza Joint lets you know about events that are happening in your community that also benefit your family. Their name is far more likely to be at the top of your list next time it’s pizza time. Make sense?
A direct sell every so often isn’t a punishable offense, but it’s also not usually the best way to promote via digital media. Make sure your content is relevant as well as current.
You have an audience to reach. What’s keeping you?
Ohhh boy. Woke up yesterday morning knowing that I had to do a fear blog because…. well… today is Friday! I had no clue what to do. I have enough fears, I suppose. But none of them (except for one) are paralyzing fears.
My friends who have known me for at least a couple of years – or those who have had the privilege of living with me – know this fear to be my biggest. Their funniest, but my absolute nightmare.
I think I developed this fear when I was around 12 or 13 years old. The movie Arachnophobia came out. My neighbor was scared senseless. I was bound and determined that i was going to show her what I was made of. I was one brave chick! So I watched it over…. and over…. and over… and over again. Until I fully understood EXACTLY why she was so afraid. And it stuck.
So yesterday morning, I decided. I know my fears may be puny – but these silly Friday blogs aren’t really just about me. They’re also about my readers. I want you guys and gals to take steps outside of your comfort zone to meet your fears .
In my case, last night wasn’t so much about overcoming any fear because I think a fear of spiders is something of a rational fear. In this case, it’s more about not letting anything get in the way of your dreams and your passion. Not a little spider, not a big snake, not fear of failure and not even yourself.
You’ll have to excuse my appearance. My hair had been under a scrub cap all day and I had to consume 2 glasses of wine and eat a Rice Krispie ® Treat the size of Texas before I even worked up the gumption to walk out the door. When I got to the place (which will remain nameless due to their less than ethical purchasing strategies… hey, it’s the only place around that had a tarantula. Back off. I didn’t buy anything.) the associate was with another customer and I had another 30 minutes of pure hell waiting around to hold a creature that I’m fairly certain was spewed from the mouth of Satan himself. My. Nerves. Were. Shot.
I told the associate of my plight to face my fear of spiders. I told him I wanted to hold one of the tarantulas at which he said, “on one condition. When I put this on you, you can NOT throw it if you get freaked out.” Done. The mission had begun. I began to feel my nerves actually calm knowing this venture was coming to a close. That is, until he opened the first container and said, “Ummm no. That one won’t work. Any time they pull their fangs up like that – I’m not messing with them.” I’m sorry… THEIR WHAT?! It’s ok. It’s clearly for the best that I didn’t do proper research before I had an 8-legged hairy monster crawling on my arm.
The second monster seems less peeved. Up and over… and…. ohmygoditsonmyarm!!!!!!!!!!! Breathing. Be very still. Don’t let the monster know you’re scared. They sense fear. They like the taste of fear. The monster most surely is going to bite me. Ok, you may now remove the monster from my arm.
As it turns out, the monster liked me. It’s when it had to trade hands to the associate that it decided to bite… him. Poor sucka.
Go do something that makes you grow!!!
Get out of your own way, already! Watch Tanya Geisler at Tedx – one incredible woman. In the words of Stuart Smalley, “I’m Good Enough, I’m Smart Enough, and Doggone It, People Like Me!”
I find that one of the things that keeps humans from moving forward instead of standing still – or worse – throwing it in reverse is fear. It’s kept me from following dreams on multiple occasions. This can be applied to your personal life as well as business.
Fears that you tackle can be what some would deem small obstacles – but to you and your quirky brain, they are just as large as Mt. Everest. Or they may be small to you too, but it’s a fear nonetheless.
No matter how small the fear, it holds you prisoner from experiencing some part of life…. a part of life that you’ll likely enjoy (in time.)
What are your fears and what is it that it’s keeping you from? I’m going to face one of my own today. I’ll post pics on Monday.
Think of one of yours and do the same.