Tags

To Hash… Or Not To Hash… THAT Is The Question.

I recently saw a question posed about whether or not an established business should be using hash tags as part of their social media marketing strategy.  Great question!  I’ll give my opinion in two parts.  Before I begin though, you may be unaware of this hashtag phenomena.  Click [here] to get a better understanding.

First, not everyone is an established business.  Regardless of whether your business is established or not, it’s important that you look professional.  You’re not a teenager, so hash-tagging every trending tag is not so much going to earn you business.  It might earn you a spot on [Top 10 Worst Marketing Gaffes, Flops, and Disasters] though.  Just kidding.  Just be thoughtful when using hashtags.  Don’t overdo it or you might get a response something like this:  “#HolyHashTag – I’ve seen it.  Multiple times.  Everything in moderation – hashtags included.

Hashtags USUALLY won’t make or break your business, but can be an integral part of keeping your marketing momentum.  If you’re a large established company, you want to maintain that image.  Hashtags certainly have their place, but they should be used minimally.  One way that corporations use them – and use them well – is for campaigns.  Beware:  Please think campaigns through or you might end up with something like [THIS.]

A little brain power  when it comes to campaigns… and always seek advice.  Two minds are better than one and three certainly couldn’t hurt.

I Have to Choose between Email and Social Media? … No.

I’ve heard some marketing gurus say that email is soon going to be the dead language of the marketing world.  I say something different.  Language doesn’t die if you know how to keep it alive, so keep email alive, we shall.

Marketing via email and marketing via social media typically reaches two very different audiences.  However, there is absolutely some overlap.  In fact, there’s quite a bit of overlap.

As with any post, any blog, any newsletter, you absolutely MUST keep your audience in mind.  Just because it’s interesting to you doesn’t mean it will be to the people who’ve requested to follow your business… so here’s the plan:

Your first goal is to get your email newsletter list compiled.  Your subject matter needs to be something that is so compelling… So inspiring… So shocking (in good taste of course)… that your audience can’t help but forward it.  Here’s the thing though – you also need to provide a way for your audience that uses both social media AND email to share the story – EASILY.  Humans – we’re such a lazy group! Give us an “easy” button and we’re set.  Make us save a picture to our hard drive, find said picture, upload it to Facebook – then post it… and we’re spent for the day.  So we’d rather just not.  Provide us a button.  Approve.  There it is!  And like magic – more followers.  And you look all the more genius for it.

Looks like you’ve got some writing… or research… or editing to do.  I’ll leave you to it then.