I recently saw a question posed about whether or not an established business should be using hash tags as part of their social media marketing strategy. Great question! I’ll give my opinion in two parts. Before I begin though, you may be unaware of this hashtag phenomena. Click [here] to get a better understanding.
First, not everyone is an established business. Regardless of whether your business is established or not, it’s important that you look professional. You’re not a teenager, so hash-tagging every trending tag is not so much going to earn you business. It might earn you a spot on [Top 10 Worst Marketing Gaffes, Flops, and Disasters] though. Just kidding. Just be thoughtful when using hashtags. Don’t overdo it or you might get a response something like this: “#HolyHashTag – I’ve seen it. Multiple times. Everything in moderation – hashtags included.
Hashtags USUALLY won’t make or break your business, but can be an integral part of keeping your marketing momentum. If you’re a large established company, you want to maintain that image. Hashtags certainly have their place, but they should be used minimally. One way that corporations use them – and use them well – is for campaigns. Beware: Please think campaigns through or you might end up with something like [THIS.]
A little brain power when it comes to campaigns… and always seek advice. Two minds are better than one and three certainly couldn’t hurt.