trends

Did a Social Media Professional just say….???

Hey you. Yes… You. You said you wanted to grow your business, right? Here’s the thing: You’re never going to do it hiding behind a computer. That’s right. I said it.

Our culture is on social media overload. One of the reasons I hear multiple people say they veer away from social sites is that we have lost the art of truly connecting with each other – and to an extent, these people are right. Social media is just one of many avenues to get and stay connected.

Networking in person is still a completely viable way to grow your contacts – and in turn your business. The difference now is that you use social sites to help you at your networking events. That’s right. I’m telling you to do some social stalking. *Disclaimer* – I’m not really telling you to stalk people. :-)

But what you CAN do is join local meetups. On these sites, you can actually see who will be there. Decide on a handful of people you’d like to meet there by checking out what they do. Google their names to find out businesses they’re in – or even better sometimes – is who THEY know.

Information is gold and it’s now at your fingertips. Let your fingers do the walking, but get your body there in person.  I promise that the extra effort will be worth it.

Quality AND Quantity

In social media, twitter in particular, a lot of people are focused on numbers.  While yes, social media is a numbers game, it’s also important to recognize how much time you’re spending on gaining followers that have absolutely nothing to do with what you have to offer.

You may have fallen victim to the “trends”.  You may see those tags that are trending to the left on your twitter page and be tempted to add them to your own posts.  Why?

Let’s take a practical approach to this:  You own an all natural dog food company.  You’re excited and you know you have a quality product at a fair price.  Right now, if I were to follow “trends” on twitter, my post might look a little like this:

Top 5 reasons your dog will benefit from all natural dog food <insert link> #vicodin #RepublicanMovies #Hawaii

So, here’s what you could possibly end up with: Vicodin heads that like to watch Republican movies and would really like to vacation in Hawaii.  I kid, but you get the idea here.

The moral of this story is, of course, target your audience!  Yes, you want to have a lot of followers, but you want to have a lot of followers that are interested in what you have to say.  I think what might be just slightly (note the hint of sarcasm) more effective would look a little more like this:

Top 5 reasons your dog will benefit from all natural dog food <insert link> #dog #DogFood #pets #natural #food

Just remember.  Numbers are important.  Quality numbers are gold.  Happy tweeting!