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The Never Elusive MLM

Pick a product.  Any product.

Perhaps you’d like to lose 20 pounds in the next 60 days. Well – post it on Facebook.  I dare you.  Within a day (depending on the size of your network), I’d guess you’ll have private messages trying to sell you the latest, greatest product. You’ll likely get messages from people selling [Advocare][Herbalife] or [ItWorks].

No?  Perhaps, instead, you’d prefer a handbag.  Or jewelry. You know they have MLMs (Multi – Level Marketing Companies) that sell [Jewelry in candles]?  They have MLMs for … I think… nearly everything.  In fact – you can [click here] to get to a list of the 7 most Hilarious Products sold through an MLM.  Apparently not even our galaxy is the limit, let alone the sky.

Am I here to say all MLMs are scams?  Heck no.  I’m not an MLM pro, but I am a professional marketer.  What I do know is what works and what doesn’t work in marketing.  I’ve seen three posts just today on people being fed up with spam from people who are involved in MLMs.  I, too, have been turned off from pushy, spammy people.  The truth is that the product that many of these people are quite literally pushing – is good!  If they’d do subtle marketing and let the product speak for itself, their results would show it!

Instead, often times what happens is this person… let’s call him Bob… sees a product from a friend.  He gets really excited about selling it because of the benefits he’s seen personally.  That excitement gets harnessed by Bob’s “up-line” and is used to fuel his way to the top.  That’s all great so far.  No rules broken.

Until now.  Bob has asked each of his family members three times each if they want to be a part of this business. No?  Friends? No?  That leaves Bob feeling like he’s going to fail so he starts coming up with what he sees as creative ways to reach people (aka spam.) *sad face*

Not only that, but he also starts bullying people into joining.  “I just got a check for $350 and you’re over there whining about how you can’t afford show choir for your daughter?”  Oh yes.  This stuff gets slathered on thick – and on social media.  Do people actually think this is effective?  Do they think this represents their product and/or their company in a positive light?  Cyber bullying sucks no matter what mask it wears.

The moral of the story is this:  If you are part of a MLM, your company likely has marketing guidelines,  it may even have hard and fast rules about what you can and can’t do on your own, including on social media…FOLLOW those guidelines.  Your company spent good money to hire marketing professionals that know what you should be doing – and likewise, what you shouldn’t be doing.  Listen to them if you want long term success.