YouTube

Sooo – Jesus Goes Social??

That’s right. In case you’ve been asleep for the last few years, let me fill you in. Nearly EVERYONE is going social. You can keep up with Billy Graham’s happenings on Facebook.  Heck, even the Pope has a Twitter account!  Ps – whoever landed that gig (because I guarantee he doesn’t do it himself) – nicely done!  So let me ask you this: If the Dalai Lama has an Instagram account, why isn’t your house of worship following suit?

Times, they are a-changin’. If you’re  a part of a house of worship… a church, a temple, a synagogue, a mosque… they should absolutely be present on social media. Why? Well, primarily because this is how people engage now. It’s how churches are getting volunteers for their large events. It’s one of the ways they evangelize. One of the reasons people attend religious services is because they want a sense of community. That’s also a large reason the number of social media users is expected to surpass 2.55 billion in the next 4 years (stat taken from mediabistro.com). As humans, we crave connection.

As a place of worship – you should absolutely be using this to your advantage. This is your chance to connect your congregation more than one time a week. Churches all over North America are known for building Small Groups to get everyone to begin growing relationships. This is just one more way to do exactly that. It provides members the chance to be “fed” throughout the week instead of waiting until their Holy Day. It provides many a sense of accountability and others – who may be new to your congregation – it allows them to get to know others without feeling intimidated.

So where should you be engaging your flock? Well, I suppose that depends on the demographic of your church. According to Pew Research, 74% of online adults use social networking sites. Of that 74% – 71% are on Facebook.  Moral of that story? If you’re not on Social Media already – Facebook is probably a safe bet as a place to start. As you get comfortable with that – you can venture off to Twitterland, play amongst the Pinners of the universe and/or Instagram yourself silly.

Once you learn the ropes and have comfortably settled in to this whole idea of reaching your following through social media – then comes the fun part. This is where you really get to shine. Record guest speakers – upload those videos to your website then share them on social from your site. Start recording Sunday sermons so your shut-ins can watch them digitally. Do a daily segment on your YouTube Channel – but keep it short. We live in an A.D.D world. Our attention span is short. You should also absolutely be blogging, even if it’s only monthly. If you have a large congregation, ask your members to become an active part of blogging. Maybe that’s one of your ministries?? Food for thought.

Just do yourself and your congregation a favor and make one step every day to become more involved socially. There may be someone out there that needs to hear exactly what you have to say.

What Does The Fox Say? YouTube and Your Business

I’ve heard the question asked over and over again.  Why would I want to use YouTube as a channel to market my business?  I’m going to take the unconventional approach here.  I might get my throat figuratively slit by a few social media gurus when I say this.  You don’t necessarily have to.  Now wait.  I didn’t say you SHOULDN’T.  I said you don’t necessarily have to.

Lemme ‘splain myself.  If you’re a social media professional and your target clients are tech based, gamers, musicians, artists, etc… Then yes.  You should absolutely have a YouTube channel and you should actively use it to market your business.  Maybe you should consider that – even before you should consider blogging.

My target client is altogether different though.  My focus is on the mom and pops.  The small, home-grown, local businesses of Indianapolis and the surrounding towns/cities.  They don’t spend copious amounts of time browsing YouTube for Flula’s latest misunderstood colloquialism or Hannah Hart’s latest episode of My Drunk Kitchen – although they’re both two favorites of mine.  They’re busy making sure that stack of bills dwindles to zero, only to watch them stack back up tomorrow.  MY clients are on Facebook.  Why?  Let’s be honest:  They have little to no time to maintain relationships with people face to face.  Sometimes, this is all they’ve got.  Small business takes a TON of time to manage and run.

Now… ALL that being said:  If you do, indeed, find yourself with a little spare time on your hands, that time would be wisely spent on YouTube.  Here’s why.  What’s the #1 search engine in the world?  You betcha.  Google, baby.  So popular it’s now a verb.  “Google it.”  What’s #2?  Any guesses??  Most people don’t consider YouTube a search engine because of the content it displays – but it is.  YouTube is the 2nd largest search engine in the world.  Now I’m going to weave a tapestry of mind-blowing goodness.  Who owns YouTube?….. (It’s ok, I’ll wait for you to Google it.)…………. (hint, hint.)

Yep – GOOGLE owns YouTube.  So what does that mean?  Adding your videos from YouTube to your website (of course with proper tags, etc…) is perceived integrity in the eyes of Google. Perceived integrity then moves you up in the rankings of google (aka – SEO – Search Engine Optimization)  In other words, this gets you one step closer to being on the front page of Google when people search for your product or service.

Then of course – there’s the opportunity for your video to go viral. And let’s be honest. We all know what the fox says, right? :-/