My friend and I were discussing new followers we had on Twitter this morning. She and I both use Twitter for business, as do many others. One statistic I found said that as many as [85% of B2B marketers use Twitter.] Suffice to say, business people are certainly using this micro-blog for more than entertainment. In fact, I would venture to guess that 90% of my tweets are business related. Do I sprinkle bits and pieces of who I am – my character – my personality – in there? Absolutely. As I should… And so should you.
Here’s my point. You want others to at least THINK you know what you’re talking about. You want to provide valuable content, keep them intrigued and from time to time a little entertainment isn’t such a bad thing. When people click on your profile on Twitter, what do they see? This morning when I was discussing profiles with my friend, she stumbled on one profile that literally made her laugh out loud – followed by, “and WHY would I follow this guy back?” I can’t remember exactly what his profile synopsis said, but it was about 4-words long and may as well have said, “I like chocolate milk.”
Your social image is a huge part of your overall image. Your twitter profile should contain… well… a micro-blog of you. If you use your Twitter account primarily for your CPA business, that’s what the majority of your Twitter profile should be as well. While “I like chocolate milk” may be funny as a Twitter profile for [Zach Galifianakis], he has established himself as a comedian. It fits who he is.
Here is my Twitter profile – just to give you an example.
President, Powers Digital Marketing / Social Media Professional / Entrepreneur / Supporter of Small, Local Business / Coffee Queen / Lover of all things bacon
Indianapolis · amberkpowers.com
It sums up what I do and who I enjoy working with with just a peppering of who I am outside of work – or things I enjoy. If you use your Twitter account for business, make sure when people look at your profile, they leave knowing they could have an intelligent conversation with you about the industry you work in. More importantly, since it’s a social site – make sure you give them reason to follow you.