Powers Digital Marketing

Grow your brand by sharing your authentic voice

I’m Amber Powers - President of Powers Digital Marketing. I started my career in 2001, working for a group of public speakers. As time progressed, I began to discover who I am as a human, and what my purpose is in this world.

I believe that every human deserves to find their authentic voice and to use that voice to make the changes in the world they want to see.

I help my clients to get very clear on who they are as individuals first so that they can then know fully how they want to show up as a brand. Find yourself. Find your voice. Use those two powerful tools to create exactly what you want in your life and in your world.

Who I work with

Whether a personal brand or a large brand centered on leaving our planet a better place than we found it, you understand that we are all connected. If you don’t understand that yet, that’s ok, but you have a desire to understand how interconnected our whole universe is.

How I work with you

Upon intake with a new client, we establish who you are as a human and a brand. If that is unclear, we delve into discovery, using tools like meditation, tapping, and even oracle card readings to gain clarity. Once we’re clear on who you are and what your personal and professional goals are, we walk through how to strategically amplify your voice using tried-and-true marketing systems.

Ways we can work together

1:1 Consulting

One-on-one marketing consulting is the most sought-after way to work together and it’s how most of my contracts begin. Once we get clear on who you are, then we implement the other two services I offer, if needed, to amplify your voice.

Copywriting

Once we’re clear on who you are as a brand, we can start to develop solid branding through brand messaging, website copywriting, blog writing, social media strategy, and more. My copywriting services can be done-for-you or consultative.

Ethical Influencing

Whether you’re looking to hire an ethical influencer or become one, you’ve come to the right place. Ethical influencers are emotionally bought into the brands they work with and it shows when they partner. I work to build ethical influencers that end up soliciting sponsorships and/or partnerships with brands that align with them.

Ethical Influencing

Ethical Influencing

People are tired of outdated marketing tactics. Paying money to have someone inauthentically hock your wares is losing traction quickly. Consumers see right through it. That’s why I’ve started building a portfolio of ethical influencers that I work with or know well enough to recommend.

What is ethical influencing? My definition of an ethical influencer is someone who promotes a product or service after either using the product and loving it - or promoting a product or company because their values align with your own.

Marketing only begins once we find your brand’s voice

Since 2001, I have spent most of my career as a copywriter. A copywriter specializes in writing content for advertising purposes, such as blogs, landing pages, websites, and more.

Before writing copy for a brand, however, you must know the voice with which you write. Is the brand serious? Playful? Does the brand have strong core values with which they operate? All of these considerations are important when writing copy for your personal or socially conscious brand.

Our Services

  • Done-For-You or Consultative DIY brand messaging

  • Marketing consultations with Powers Digital Marketing are customized to meet each brand’s individual needs. A minimum commitment of 2 hours per month is required.

  • Powers Digital Marketing will customize a copywriting contract specific to your brand’s needs. Our experience lies in email copywriting, landing page and website copywriting, eBook copy, ad copy, social media copywriting and more. We do not use AI to write any of our copywriting services. We do use AI services to ensure our grammar and spelling are correct though.

  • If you’re not quite ready to take on 1:1 marketing consultative services, you are welcome to join our group training. Information on this group marketing training will be coming soon. Be sure to sign up for my email list to be the first to hear about this announcement.

  • Interested in becoming an influencer without feeling icky about it? I got you. I work 1:1 with my influencer clients to ensure that you are coming from a place of authenticity and using your voice to garner sponsorships and influencer deals. We will also talk marketing techniques. It is important to note that becoming an influencer does not happen over night. Done organically, we develop relationships with your audience. Over time, they get to know, like, and trust you. Once that happens, engagement and sponsorships are the easy part.

  • If you are looking for the perfect influencer to represent your brand and you want someone who aligns with your brand, be sure to reach out. I’ll be happy to send you all of the information on working with me in this capacity.

Can marketing strategies be built without formalized brand messaging?

Sure they can. I would argue that they should always be built around formalized messaging though. I work with my clients on a professional and mindful manner. Intention is everything as far as I’m concerned.

If you hope to start and stay a solopreneur, and if you already have a strong sense of your brand’s voice and core values - you should be good to create your marketing strategies.

If, however, you intend to grow and scale your business, it’s important to build with intention from the beginning. Having clear and concise brand messaging becomes a sort of living document that you can share with new teammates as you grow so that they ensure the continuity of your brand’s voice and messaging.

Once your brand message is clearly defined, it becomes the foundation for your marketing, public relations, and advertising strategies.

Taking the time to get clear about your mission and vision statements, your core values, and your overall business goals also acts as a compass in your business. A formalized brand messaging document becomes the asset you check to see if your business is still headed north.

If you’re building your business with intention and have a clear picture of your goals, let’s have a chat about formalizing your brand’s messaging.